Customer Culture Institute

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We are an objective and independent global research and consulting organization dedicated to helping our clients build customer-centric business cultures that consistently deliver extraordinary customer experiences and increase revenues and profits.

The Institute conducts empirical and actionable research with B2B and B2C enterprise customers about their behaviors and attitudes on Customer Experience best practices. We work closely with top-tier enterprises to successfully transform their brands into self-reinforcing, highly profitable customer-centric cultures. Our Customer Culture consulting process leverages our fact-based research and enables brands to dramatically Outbehave as well as Outperform their competition. The Institute also offers the Retail CRM Association, a professional membership organization dedicated to building customer-centric enterprises.


We are an objective and independent global research and consulting institute dedicated to helping our clients build profitable customer-centric enterprises


  1. We are committed to delivering objective and accurate insights into the behaviors and attitudes of B2B and B2C enterprise customers.
  2. We help companies to create self-reinforcing customer-centric cultures by living their best values daily.
  3. We are dedicated to providing personalized client service that builds lasting relationships.
  4. We practice honesty and transparency in all interactions with our partners and clients.
  5. We take a collaborative approach to find customized and effective solutions for our clients.
  6. We serve as a trusted advisor, always maintaining strict confidentiality.
  7. We are passionate about furthering the art and science of customer-centric culture to help clients become recognized leaders.
  8. We measure our success by our clients’ results.
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