Customer Culture Institute

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Products & Services

The Customer Culture Institute (CCI) provides a variety of research-based products and services to B2B and B2C brands as well as to the agencies and organizations that serve those brands. CCI’s products and services consist of three key pillars: Customer Experience Research, CRM Consulting Services, and Educational & Professional Groups.

Customer Experience Research

The Customer Culture Institute can develop custom qualitative and quantitative research to help you measurably optimize your firm’s Customer Experience globally to maximize brand equity, customer value, and corporate profits.

CRM Consulting Services

We offer consulting services to measurably enhance your brand’s Customer Experience and profitability. We deliver Operational CRM Assessments and Customer Culture consulting services that measurably increase customer data collection, acquisition, retention, recovery and referrals.

Educational & Professional Groups

Retail CRM Association (RCRMA) Membership – Organization of global CRM practitioners dedicated to building Customer-Centric Enterprises through primary research, educational events, networking and conferences.

Additional Services

Speaking Engagements – Book the Customer Culture Institute for annual conferences, meetings, workshops, seminars, or custom education.


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